SALA will build strong ties to local communities as a high-quality brand that continually provides products and services to realize safety, security, and comfort for customers in all areas from individual lifestyles to urban development, social infrastructure and lifestyles across the local area.

We will engage in dedicated efforts to boost the quality of our products and services, bolstering our connections with customers and achieving a high level of customer satisfaction. Our productivity will increase through the streamlining of business processes and the appropriate placement of personnel. As a result, we aim to realize task of doubling its operating profit by 2030 compared with FY2018.

We will explore and develop new products and services to go beyond the boundaries of existing SALA Group’s business segments consisting largely of energy-related business and non-energy-related business. In non-energy-related business, especially in housing business, we will re-invent the residential renovation business to grow significantly and develop used housing activities as one of our core businesses. Additionally, we will launch an organization to enhance people’s quality of life through development of innovative products and services unique to SALA brand, and our net sales in the housing and B2B fields will significantly increase.

We will operate a new human resources system that allows diverse individuals to demonstrate their abilities to the full, feel pride and satisfaction in being SALA employees, think and act on their own initiative when responding to customer needs, and create new value. All employees will have a strong desire to take on challenges. It will come naturally to them to think and act without being constrained by existing frameworks, and the company will become the most appealing in the region.

As a corporate group that contributes to the realization of a sustainable society, we will tackle environmental challenges through our businesses, including carbon neutrality, challenges related to declining birth rates and an aging population, and other issues. We will provide large-scale assistance to local communities beyond our business activities as well, thereby earning the trust of the regions around us.

To realize growth in the Life Creative Business Unit (non-energy-related business areas), we will develop new services and businesses in areas for daily living, while also transforming the business format to solve issues faced by customers and local communities as “a unified SALA” by eliminating the borders between existing segments and companies.

We will see things through our customers’ eyes and provide a wide range of services as “a unified SALA” to realize a “customer experience” that exceeds their expectations, thereby enhancing SALA’s brand value.

We will carry out “co-creation” not only inside the Group but also with local companies, organizations, governments, and other external parties to build new businesses together that can help solve social issues in the local community. In addition, to further enhance SALA’s presence in the Hamamatsu area—a region home to many Group locations—we will strongly promote collaboration and co-creation with a broad range of related organizations in industry, academia, government, and other fields.

We will carry out business process transformation to boost profitability in existing businesses, and realize a consolidated operating profit margin of 3% or more.

We will create a new SALA Group by incorporating diverse values, leveraging a wide range of unique qualities, and enhancing our capabilities for value creation. We will deploy various measures to ensure it becomes second nature for all employees to act on their own initiative based on solid independent reasoning and to continually grow while taking on challenges.